The Truth about the Art of Home Staging!

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Want to know a dirty little secret in the Real Estate industry on how to get more money for your home?

It’s all about staging your home for sale. The best staging, results in the best sold prices. Birgit Anich owner of a successful home staging company has great tips for sellers. Follow these guidelines and happy selling.

The Truth about the Art of Home Staging that Nobody Tells You

Staging has become one of the most common marketing tools used by today’s home sellers and Realtors to increase the speed of selling a property as well as selling it at the top market value.

There are many blogs and articles out there that give advice on staging your house or apartment. They all tell you the same thing: de-clutter, de-personalize, neutralizing, clean, do home repairs, fresh coat of paint, curb appeal, etc. So you have done all that and now you think you have staged your home.

Sadly, NO! There is one thing that all these articles don’t tell you: These things are only the precursors to staging! The most important step when staging is THE SHOWCASING!!

Every market area has a distinct target buyer and every property has unique features which need to be highlighted and showcased to capture the sophisticated eye of today’s buyers. A great staging, besides highlighting the desired features of your property, connects with target buyers on an emotional level. It presents buyers with a lifestyle experience they are dreaming of. After all, purchasing a house is typically the buyer’s single largest investment and they need to be able to see themselves living there. Only about 10% of buyers are visual. If the décor does not appeal to them, the home does not FEEL right and they will move on to the next property. This means also vacant houses and new constructions need to be showcased. Contrary to believes, vacant rooms appear smaller than those with furnishings and décor. A vacant property does not feel like a home. Buyers have nothing else to focus on other than negative details of the property. Buying a house is an emotional purchase, so bring the emotions in!!

Since every detail counts, the showcasing may involve adding or replacing décor, artwork, lighting, and sometimes also furniture in a strategic way, always keeping the target buyer in mind.

Birgit Anich, the president and principal designer of Birgit Anich Staging & Interiors, a numerous awards winning Norwalk based professional staging company, says “I have seen many stagings gone wrong as they were not emotionally connecting with the buyers and just did not FEEL right. Our company specializes in the most advanced staging techniques. We create a property specific staging design, instead of using “cookie cutter staging”. Once your home is on the market it becomes a product and needs to be marketed as such. Our properties never look the same as we believe that in order to stand out from the competition it needs to be different and showcasing it as being unique.”

Did you know that professionally staged homes sell on average 73% faster than unstaged properties as per a study conducted by the Real Estate Staging Association. The National Association of Realtors has conducted a study showing that 71% of realtors estimate that staged properties sell for a higher price, some for up to 20% more.

 

About the author: Birgit Anich, president of Birgit Anich Staging & Interiors, has helped hundreds of home sellers successfully sell their properties. She won many most prestigious awards in the industry such as the HOBI Award 2014 for Outstanding Staging (Home Builders Association of CT), Professional Stager of the Year 2013 in North America (Real Estate Staging Association), HOBI Award for Best Interior Design 2012, Top 10 Re-Designer in North America 2013, Best of Houzz Awards 2015 & 2014, and more.

For questions call 203.807.4040 or visit www.BirgitAnich.com.

 

Betty Bondi
Bondi Realty Group LLC
203-899-9990

 

 

 

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